Inspirational Interviews

Inspirational Interview With Business Entertainment Promoter King Smade Of Smade Entertainment By Lizzy Lozzo

August 22, 2017

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King Smade is one of the biggest promoters in the UK. King Smade does not only promote events in the UK, he also promotes events in Africa.

King Smade uses his platform to promote African Artists from Africa to the rest of the world. He has brought some of the biggest African Artists to the UK.

Following ‘Smade Entertainment’ on social media for the past couple of years has been so informative and inspiring as I have literally watch the brand grow from grass to grace.

I believe a lot of people will love to know more about the and possibly pickup some tips from you and your experience so far.

1. Tell us about Smade Ent and how it all started?

It all started off back in my uni days when I started throwing parties. I studied marketing so when I started doing events it just came natural to me to promote and gather people together for my parties. Never did I think we would make it this far but that’s what happens when you’re a dreamer that works hard. I have always been inspired by my dad, he’s a business man back home and watching him as I grew up; I always knew that I wanted to work for myself and now all I can do is plan bigger things for the SMADE brand.

2. When was the 1st time you realised you had no limitations to be one of the best Promoters in the UK?

When I collaborated with my first artist, that’s when I realised there was a world of opportunities. Everyday I’m always learning something new and realising that more can be done and with growth comes new plans and goals. Limitations are really what we put on ourselves, sometimes we put ourselves or our craft in a box and don’t explore. When I decided to put away fear that’s when I realised that I could continue working towards being my best.

3. Apart from being a Promoter, do you offer any other services like artist management for example?

Yes, of course, at this time I’m focusing on making Smade Ent a bigger brand and I am working on a few projects outside of promoting shows and club nights. As long as there are opportunities and I have energy, I will always be trying something new; that is what entrepreneurship is all about, that is what I am all about. Stay tuned and all will be revealed.

4. Being a Promoter, you could have just focused on promoting US or UK artists, why did you decide to go into the African market?

Africa is home, it is where the movement started. There is no way we can do this UK ‘thing’ without the vibes from back home. I see it as a tribute to the legends who paved the way for us. How else are we going to spread worldwide, if we are not starting at the source. There is so much talent in the UK, US and Africa so there is room for everyone, that is why I chose to merge the two and push the movement here in the UK.

5. What are some of the obstacles you have faced and how have you overcome them?

Everything worth doing always comes with challenges. I have faced a lot and all it has done is made me a better version of myself as an entrepreneur, an employer and a business partner. One of the main ones being working around critics, as people tried to bring me down I always had to remind myself to stay focused.

I look for positive and ambitious people to be around and this helped me to look past all the bad they were throwing my way.

6. What have you learnt so far as a Promoter?

I have learnt that opportunities are always around the corner. The key is consistency. You have to be willing to make some sacrifices and push through the hard times, that is the only way to get far. The people you work with are a major key, make sure you choose the right team, people who can help carry your vision.

7. I know you are a family oriented person and I admire you for that. How do you balance work and family life?

Well, I have a very supportive wife and she has been a big factor in me being able to manage work and family life. Being a business owner means that there is some flexibility in my working hours so I can always manoeuvre my schedule to make time for my squad (my kids).

8. What advice would you give to upcoming Promoters?

Do your research and have an area you specialise in. You are your brand so make sure you represent yourself well and be a person of integrity.

9. Do you have any upcoming project you will like to tell us about and how can we find you on social media?

Two major concerts coming up; firstly, we have got the mandatory October Olamide concert but this time it is going to be alongside Phyno, so you know we bringing that fire; look out for more details coming soon.

Then December 17th, we’ve got Diamond Platnumz; this one is exciting because we are venturing out of Nigeria. It’s time to explore and bring other artists from around Africa and Diamond is killin’ the game right now so it is going to be a good one.
Now of course, you know on a weekly basis we at Laurel Lounge on Friday & Saturdays. It’s always popping with SMADE Ent.

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Check us out on @smadeevents on all social media platforms.

Thank you very much for always showing me so much love.

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For business bookings, please email me at contactlizzylozzo@gmail.com

Thanks and stay tuneddd for more interesting posts :).

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