‘I never saw my ethnicity as anything to be considered either. Parents can really influence the lives of their children – Euphemia Sydney-Davies’
Euphemia is an Alexandra McQueen trained Sierra Leonean Born luxury fashion designer.
Her designs are influenced by African prints and also inspirational fashion forward pieces.
Sydney Davies is regularly featured in publications such as VOGUE, IDOL, DAZED, HUFF, JUTE, L’OFFICIE LE, 7th MAN. INSTITUTE, MOD and ELLEMENTS magazines to name a few.
The Designer was also recently hailed as one of the “FREETOWN THREE” in Brussels official in-flight magazine BThere. A truly proud moment for her as it earned her recognition from the Sierra Leonean High Commissioner and office. SYDNEY-DAVIES has had a surge of attention from some of the biggest names in fashion and music.
Follow the brand has been so inspiring and informative and I believe that a lot of us would like to know more about Sydney Davies apart from the above achievements I have mentioned above.
By answering the questions she was asked, she has given us a very inspirational story behind her brand, after reading this, the only thing you would want to do is to support the brand.
Thank To Euphemia’s Mum For Bringing Up A Queen.
1. Tell us about your Luxury Fashion career and how it all started?
Well I decided to explore fashion whist studying for my A-Levels. I was in my teens and had noticed how much I was noticing clothing and fashion. I was cautious so before taking the plunge, I studied a basic introduction to fashion for a year at foundation level, by the end of which my mind was made up.
I proceeded to further education at university where I completed a 4 Year BA Hons degree on Fashion and Design at Herriot Watt University Scotland.
During my studies I was also incredibly fortunate to be offered a work placement at Alexander McQueen where I felt I was made. I realised university had only touched the surface.
I learnt so much at McQueen. I already knew I wanted to have my own label and make my own clothing.
I couldn’t work for another. I’m too much of a crazy artist that my own vision, style and identity as an artist are too strong to be subjected to another’s, so immediately after graduating in 2012 I proceeded to setting up my own fashion label.
I took up further studies at Central Saint Martins enrolling on one of their short course and how to and what it takes to set up a fashion label. This was an eye opener. And I guess as they say, the rest is history.
2. When was the 1st time you realised you had no limitations to pursue your dream?
Funnily enough I have always felt that way. Invincible from my childhood. My mother is a true warrior in the very sense of the word and as an only child she instilled and nurtured confidence in me.
I never saw my ethnicity as anything to be considered either. Parents can really influence the lives of their children.
3. Tell us more about why you decided to call your brand ‘Sydney Davies’?
It’s a simple answer really. On a shallow level I simply thought it sounded right for a fashion brand. But on a deeper one and the main reason is Sydney-Davies is actually my surname.
It was Davies but after my dad passed away while we were all still in Sierra Leone my mom thought it sweet to add his first name Sydney to our last name.
As the only child, it was her way for his name to live on and as a female there’s a high chance I might loose that name. So essentially the label bears my Dads full name. It is my way of ensuring his name lives on.
He was a truly great man and missionary widely known all over Sierra Leone during his time and still to this day and that is the the story behind the labels name.
4. Why have you decided to let everyone know that you are a Sierra Leonean born designer Euphemia? I must say I really do admire you for that.
Oh that is my proud decree. I may be a British citizen but I am a Sierra Leonean first.
It means a lot to me strategically because I detest the negative and derogative stereotype of Sierra Leoneans, Africans/Blacks portrayed on main stream media and in our schools.
Our children are constantly fed the reality that they were once inferior and this sticks in their minds.
Proudly proclaiming my heritage is not only natural to me but also my way of inspiring our Sierra Leonean children and young generation.
Showing them that there are Sierra Leoneans out there doing and achieving great things and that they themselves are wonderful, talented and can achieve anything, the only ingredient needed is opportunity.
It is to also add my tiny drop of pride and positivity in an ocean saturated with negative stereotypes.
I believe the World, including our own African children need to know of as many Africans striving for and achieving greatness as possible so they know there are no limitations and there is no box that fits all.
5. What are some of the obstacles you’ve faced and how have you overcome them?
Well there have been a few disappointments of course as most of us go through but I’ve learnt that some obstacles can be overcome by will, grit and determination to keep going. However, the two main obstacles I have personally faced and still do are finance and man-power.
As an emerging independent brand unless you have a wealthy background, finance is usually an issue as with many creatives like myself.
Until you’ve ‘made it’ funding will always be one of the biggest challenges for designers.
A lot of us still have to hold down a regular job to fund our business and personal needs and this then results into another challenge which is time and man power.
To run any business takes a lot of time and energy but for one where you are also responsible for making your own product, the workload is unimaginable.
Taking time out for a job just puts on extra strain. It’s a catch 22 situation that a lot of designers like myself regularly find themselves in. I try to manage my time and energy as best as I can.
6. What have your learnt so far?
Too many things to list but some of the most important is having faith in yourself, nothing comes easy, don’t listen to or entertain negativity but at the same time being mature enough to listen to constructive criticism and the creative industry especially Fashion is only for those with a backbone of steel!!
7. What makes you smile or how do you make your loved ones smile :)?
Apart from Gods love and grace, my family and and my work give me the most joy. I’m the eternal optimist. I’m the annoying person one who just won’t shut up about how great life is and looking on the bright side. People around me tend to catch my positivity.
8. Sydney are you considering having your own boutique or store in the U.K. or in Sierra Leone some day?
Absolutely. It’s most like to happen in Sierra Leone first before anywhere else. I am passionate about investing first in communities that need it and can benefit from your business and investment. I have so much planned and in the pipe works for Sierra Leone. Stay tuned 🙂
9. What advice would you give to upcoming designers?
Think hard about what you’re about to get into. It’s not for the lazy man. Far from it it’s backbreaking work and lots of sacrifices, but I believe if you have the talent, a positive attitude and endurance you stand the best chance of making it.
Also you just absolutely LOVE your art because that’s the only thing that will get you through the workload disappointments.
10. How can we find you on social media?
I am on –
Thank you very much for always showing me so much love.
Follow me on:
For business bookings, please email me at firstname.lastname@example.org
Thanks and stay tuneddd for more interesting posts :).